The Flock is a 501(c)(3) charitable organization, EIN 83-3355276. All contributions are tax-deductible absent any limitations on deductibility applicable to a particular taxpayer. No goods or services will be provided in exchange for your contributions.



Books build better brains, especially when parents understand the power that routines around sharing books together have to strengthen parent-child relationships and even the trajectory of a child’s life. At each well visit, medical providers model reading together, conversation and language-rich play. Parents take home new books and proven skills to stimulate healthy brain development and strengthen connections with their young children.

Since our founding we have grown at a rate of 400%. We are now engaged with more than one in four of the primary care clinics in the state providing preventive care to children.

Reach Out and Read Wisconsin creates partnerships with public and private, state and local organizations to strengthen support for children and families from before birth through age 5. Through education and networking opportunities on both the community and legislative level, Reach Out and Read Wisconsin advocates for early childhood intervention, starting in infancy, so that the next generation has the skills they need to lead our state forward.

Reach Out and Read Wisconsin is part of a national network with a National Center, 28 affiliates and more than 5,800 participating clinic locations.


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We provide Loud, Vibrant, and Unwavering support for Forward Madison FC, even if we are losing the game. Donations to the matchday ops fund go toward flags, banners, instruments, etc., anything to ensure that The Flock End has the best supporters section atmosphere in the league.

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We developed the Flock Soccer Foundation because we see soccer as a vehicle to effect positive social change in the community. We partner with local soccer clubs that provide opportunities to underserved communities and have programs that help make soccer more affordable. Current Parners include Millenium Soccer Club, Wisconsin Warriors, and Capital East Soccer Club.